WHAT IS THE BECAUSE APPROACH?
The Because Approach is for everyone who is involved in a local church, in any capacity and has a passion to develop clear biblical and contextual plans for outreach and evangelism. This strategic process can help you formulate a culture of evangelism at the heart of your church and a joined-up strategy of evangelism activities appropriate to your context.
The Because Approach doesn’t assume any particular church setting but will help you analyse your unique situation by starting with the biblical mandates for every church which can then be applied through context specific strategies. The Because Approach raises three ‘why’ questions and offers three ‘because’ answers:
Why do this at all? Because Scripture says ...
Why do this here and now? Because our setting is ...
Why do it this way, not that way? Because the solution we’ve agreed is ...
The Because Approach has four steps on the journey of faith with specific strategies at each step. This website summarises each step and contains downloadable pdf documents which give further details on each step.
Strategy: Review your mission statement
Step 1: Relationship Building.
Strategy: Identify your Unique Kingdom Contribution
Step 2: Respect Building
Strategy: Expand your Missional Gateways
Step 3: Relevance Building
Strategy: Add Connection Pathways
Step 4: Response Building
Strategy: Create a Strategic Process