All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptising them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.
— Jesus, Matthew 28:18-20


The Because Approach is for everyone who is involved in a local church, in any capacity and has a passion to develop clear biblical and contextual plans for outreach and evangelism. This strategic process can help you formulate a culture of evangelism at the heart of your church and a joined-up strategy of evangelism activities appropriate to your context.


The Because Approach doesn’t assume any particular church setting but will help you analyse your unique situation by starting with the biblical mandates for every church which can then be applied through context specific strategies. The Because Approach raises three ‘why’ questions and offers three ‘because’ answers:

  • Why do this at all? Because Scripture says ...

  • Why do this here and now? Because our setting is ...  

  • Why do it this way, not that way? Because the solution we’ve agreed is ...


The Because Approach has four steps on the journey of faith with specific strategies at each step. This website summarises each step and contains downloadable pdf documents which give further details on each step.